Regional chain Taco John’s owns the “Taco Tuesday” trademark, and last week it responded to a lawsuit from Taco Bell that aims to cancel the trademark.
The story begins in the 1980s, when a Taco John’s restaurant owner coined the term “Taco Twosday” to advertise a deal of 99 cents for two tacos on its slowest day of the week.
Since then, Taco John’s has defended its use of the phrase and sent cease-and-desist letters to others trying to use it.
“We also recognize that the unauthorized use [of Taco Tuesday] is prolific, and we do our best to communicate ownership.”It’s not only Taco Bell that wants to eliminate the trademark.
“This is not going to be something where Taco Bell is going to be able to declare victory anytime soon,” he said.
Persons:
Taco, ”, Taco John’s, we’ve, Billie Jo Waara, “, ” It’s, Taco Bell, ’, Gregory, Josh Gerben, John’s, Gerben
Organizations:
New, New York CNN, “ Taco, Taco John’s, Taco, Gregory Hotel, Taco Bell, “, CNN
Locations:
New York, Taco Bell, Wyoming, California, New Jersey, —